Working in 2026, a business owner based in Chicago won't resemble his or her counterparts of just five years ago. Thanks to higher costs for ads, constantly updated Instagram algorithms, and consumers who are skeptical of any brand with even a hint of something not quite right, social media marketing has gone from an easy win to a tough challenge. Talk to almost any small-scale business owner in Chicago, from those in Wicker Park to the West Loop, and you're bound to hear som